From an Edo-style sushi restaurant to a Tamagoyaki store

Our history starts when the founder Otomatsu Saito was apprenticed to “Shouro Sushi”, a sushi restaurant in Nihonbashi Ichiba (the present-day Ningyo-cho, Tokyo).Our flavor has been handed down to Motoshiro, the third generation of the Saito family. Our main store is located at Tsukiji Outer Market. Domestic and international branch shops can be found at supermarkets, department stores, and stations.

“Flavor” and “Color” – Why our customers choose us

At Shouro, we use “Miyakoji Eggs” as they are thoroughly safety-controlled.
The color and flavor, as well as safety and security of the eggs result from our long trial and error process with the producers. Shouro Tamagoyaki is fluffy and smooth on the tongue; this is because we use only “fresh eggs”.

Company Profile

Company Name:
Tsukiji Shouro Co., Ltd.
Name of Representative:
Motoshiro Saito, President and Managing Director
Description of Business:
Production and Distribution of Tamagoyaki
Founded:
July 1952
Capital:
10 million yen
Number of Employees:
40

Locations

Main Store

Address
〒104-0045
4-13-13 Tsukiji Chuo-ku, Tokyo 104-0045
Phone / Fax
03-3543-0582 / 03-3543-0585
Business Hours
Monday to Saturday: 4:00 to 15:00
Sunday, national holiday, when the market is closed: 10:00 to 15:00

Shinten (new store)

Address
〒104-0045
KY Building 1F, 4-7-5 Tsukiji, Chuo-ku, Tokyo
Phone / Fax
03-3542-0582 / 03-3542-0582
Business Hours
Monday to Saturday: 9:00 to 18:00
Closed: Sunday, national holidays, when the market is closed

Workshop

Address
〒104-0045
Matsuki Building 1F, 6-14-2 Tsukiji, Chuo-ku, Tokyo

History

1924
Otomatsu, the first generation of the Saito family opens “Shouro Sushi”
1945
After the war, Otomatsu’s wife Yoshi starts selling Tamagoyaki at the store, which become popular
1946
Starts “Shouro Tamagoyaki” as main business
July 1952
Miyokichi, the second generation of the Saitos establishes a limited company Shouro
1982
Starts buying eggs from “Miyakoji Eggs” in Bando (former Iwai city), Ibaraki prefecture
May 1983
Using Mitsukoshi Ginza’s renovation as an opportunity, opens a shop at the food section on the second basement floor
December 1983
Opens a store at Mitsukoshi Nihonbashi
1986
Enters into a contract with Miyakoji Eggs as the designated egg farm. Jointly starts planning the development of eggs suitable for Tamagoyaki
June 1986
Opens a store at Mitsukoshi Shinjuku (closed when Mitsukoshi Shinjuku was closed in 2004)
September 1986
Opens a store at Daimaru Tokyo
October 1989
Opens a store at Mitsukoshi Ikebukuro
1990
Opens a Tamagoyaki factory in Bando (former Iwai city), Ibaraki prefecture (closed in 2004)
October 1992
Opens a store at Tobu Ikebukuro
August 1993
Opens a store at Sogo Kashiwa (closed in 2001)
July 2002
Changes the company name to Tsukiji Shouro Co., Ltd. as well as changing the organization
September 2002
Opens a store at Sogo Yokohama (closed in 2012)
August 2004
Opens a new factory “Shiohama Factory” in Koto-ku, Tokyo
November 2004
Opens a store in Tokyu Toyoko Norengai
October 2006
Opens Tsukiji Shinten, our very first store on the street
July 2012
Opens GranSta Tokyo station Ekinaka store